Have you ever wondered what’s going on with the names of media and creative agencies? On one hand the names are indistinguishable and on the other they are extremely diverse. Sample these...
Mediacom, Mediaedge, Medianet, Lintas Media, Zenith Optimedia, Initiative Media, Media2win, Madison Media, Mediavest.... all shouting that they are from the media industry and then there are OMD, MPG, MEC, BBH, DDB, TBWA, IB&W, AMC, RSCG.... abbreviations which could mean that these companies may be involved in anything from mining to banking.
Now look at the other side:
Taproot, Scarecrow, Lemon, Orange, Grey, Purple Focus, Eleven Brandworks, 22feet Communications, Windchimes, Grasshoppers, Strawberry Frog (it is actually a poisonous Central American amphibian), What the hell, Cut the crap, Bang in the middle, Saints and Warriors... wow, trying so hard to be creative!
It seems like the former group – the media strategy, planning and buying agencies that sound so homogeneous don’t care about their brand differentiation while the later – the creative agencies going over the top to sound assorted.
I have always wondered if any logic could explain this...do you have a theory?
